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Day At Detroit
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The North
American Auto Show is the domestic auto show event of
the year and covering the show is a delicate art that
involves comfortable shoes, carefully executed schedules
and precisely planned drop offs of all the "stuff"
automakers load us down with. Every year the media days
leave us with memories and unique experiences that consistently
rank as the high point of our auto year. In fact, some
are so good, we can't help but share them.
We suspect there are countless,
auto geeks out there who would gladly sell a kidney
to get credentials to the auto show we see. It's just
a bit different than the public show. There is an endless
amount of free food, good entertainment, no locked cars,
everyone bends over backwards for you and did we mention
there are about 6,000 on the show floor instead of 100,000
people going every which way. The schedule is a hectic
one that keeps journalists on the move from one press
conference to the next, quickly turning rested feet
into painful mush. This is a direct result of the fine
people who determine the schedule obviously not taking
walking distance into consideration. They have us stampede
to one corner of Cobo to see GM and then allow five
minutes to run with the rest of the bulls to the next
conference a quarter mile away on the other side of
Cobo. Good shoes quickly become your best friend during
the show.
Upon our arrival at Cobo
on Sunday for the first day of the preview, we are assaulted
by college age kids hired by GM to hand out a schedule
of the automaker's events. Within minutes our pockets
are full and we have yet to move out of the entrance.
Nice idea, but one is enough. The next stop was a new
one this year, finding a credential activation station
to check in at. Security was slightly tighter this year
to say the least. Photo ID was required and then you
had to wear your credential and a wrist band or you
were promptly removed from the premises by large, rather
intimidating men. When that hurdle was cleared the watch
indicated 10am and the show floor wasn't open until
10:30. We decided to head upstairs to the media center
for the latest schedule, a drink and a stop at the bathroom.
After being confronted by more college kids looking
to unload their quota of schedules at the top of the
escalator, we not surprisingly, find more looking to
do the same at the bottom of the escalator. We take
our place at the end of the line and wait patiently
for the bomb sniffing dogs to go through each bag one
by one. 10 minutes later, patience are wearing thin,
we are eager to get in, and if the line has moved at
all, it has gone backward. Once through that mess and
among the cars, smiles start to appear. We absolutely
love the auto show. With an hour to go before the General
kicks things off, we wander the floor and wonder how
they ever get this thing put together before the public
shows up. Workers seem to out number scribes as people
walk by carrying trees and many places are just now
getting carpet taped down. Cars are still being brought
in and wired up. Somehow, it all comes together and
within 24 hours from now on Monday afternoon, the show
looks ready for the masses. Senior Editor Muxlow takes
it upon himself to assume the duties of photographer.
He snaps off pictures of every vehicle between the Ford
display where we entered and our destination within
the GM Experience. We arrive and kill a few minutes
listening to the band GM hired and mingling while trying
to decide what we think GM will show for concepts this
year. It's noon and the show gets underway. Word trickles
in that the Chevrolet Trailblazer and Nissan Altima
were named North American Car and Truck of the Year.
We concur, as both vehicles are standouts when it comes
to dynamics and style. Lutz and company show the Hummer
H2 and Chevrolet SSR and then bring out the very exotic
Cadillac Cien, we clap and license endangering visions
of speed enter our minds. Next is the Chevrolet Bel-Air,
which has all the grace of a John Deere. Then comes
the one concept that Bob Lutz has had his hand in from
the beginning. The Pontiac Solstice roadster drives
out with Lutz himself behind the wheel. It is perfect.
The proportions are right, it's muscular in its stance
and could be built for less than $25k. A surprise showing
of a non running Solstice Coupe confirm that it looks
gorgeous in either body style. Bob Lutz needs to build
that car to show that beautiful designs exist within
GM. We like it and we aren't afraid to say so. That's
it for GM...it is on to DaimlerChrysler for an entertaining
mockup of a 60's sitcom in which the DC executives guest
star. They roll out the Pacifica, which they claim is
a segment buster that doesn't fit in any existing category.
It looks like a wagon to us. It's on to Ford in the
Cobo Arena, which we come to like because seating is
great and nothing is in the way of pictures. They roll
out the Mighty F-350 (they make it easier on us when
adjectives are included in the vehicle name) and that
is the best way to explain it. It's big and bad and
it shames everything else on the road. We remember now
the down side of holding press conferences in Cobo Arena,
it's outside of the show floor so you have to go back
through that line and let the dog sniff your bags every
time you go to the media center or the arena for a press
conference. It seemed like the dogs and the cops were
subjected to as many photos as the cars. Security really
was tight. It was almost required with the times we
live in but as one jurno put it, "We're not the
bad guys, we love cars, we don't' want to blow anything
up!"
Once back inside, we watched
Honda debut the Pilot SUV, which is sure to be a hit.
Then Lexus did it's thing by debuting the new GX470
SUV. Then it was back up to the media center for some
grub and an apple juice. We ran through the press kit
line and I weighed down pack mule Mux with 40 pounds
of press information. Don't worry, we soon forked over
$2 for the baggage check to relieve Muxlow's arms. Then
it was back through the line again, over to Saab to
take pictures of the concept 9x. We purposely skipped
Suzuki's debut of the Aerio to get seat time in other
new production vehicles.
Then it was over to Audi
for pictures and back to grab a Pepsi from Saab. We
then had an hour to kill before Ford's big showing and
cocktail party. Senior Editor cum Photog Muxlow was
getting the hang of things now, snapping off pictures
left and right, with a camera in one hand and a bagel
hanging from his mouth, all while making stern demands
for me to provide him with fresh disks for the digital
camera and trying to down that bagel. I being free of
any photographic duties had time to sit in vehicles
and press buttons while making mental notes of this
and issuing demands to Muxlow of an elevated front three
quarter of that.
We made our way off the
show floor and back to the arena for the last press
conference of the evening. Now most press conferences
are loud, some are even extremely loud, but you know
you're in for something, when at the door they hand
you a pair of ear plugs. By this point of the day Muxlow
and I were entering the relaxation phase as we settled
down into the theater style chairs of a rapidly filling
Cobo Arena. Muxlow was working on putting away his fifth
bottled water of the day and I had a tall glass of Coke.
This was an important event with even some selected
employees in attendance as well as every member of the
press within fifty miles. By this time of the day it
was no secret that Ford was going to show off a modern
version of the GT40 racing legend. It also didn't help
that the white model bolted to the wall of the GT40
stand on the show floor had been uncovered earlier for
some last minute cleaning. As a quickly expanding pool
of press gathered Ford higher-ups wasted no time in
finding those responsible to cover it back up--and find
a new job. Ford drove out the new GT40 to thunderous
applause and shouts of "Build It!". Then a
orchestra on a moving platform was rolled out playing
a very catchy, and eerie tune. They tried their hardest
but the unrestricted noise of the original GT40's screeching
through while revving their engines easily trumped the
orchestra. Later that evening it's off to Frudrucker's
for our annual chocolate milkshakes and hamburgers.
Then back to the hotel to peel off the Bostonian's and
get some sleep. Monday morning comes and we are back
at Cobo by 7am for breakfast, hosted by Land Rover in
Cobo Arena. Now auto show food is excellent, but sometimes
is gets a bit flamboyant for our tastes. We skip over
the things that have unpronounceable names and settle
back into our chairs for the unveiling of the '03 Range
Rover. We like the new Rover a lot. And the orange juice
wasn't bad either. On the way out of the arena we grab
a press kit and decide to get good seats for Mercedes
upcoming 9:10 conference and skip over Volkswagen as
seating for Mercedes was as rare as a good Daewoo. When
that was over, Muxlow was demanding another trip around
the show floor for pictures, so we picked up our pad
and pen, given to the media by Mercedes, and turned
on the speed. Well, at least as much speed as two well-fed,
camera-toting, sore-footed Journalists could muster.
We slipped in a couple of trips to the media center
during the next two hours, one for food and drink intake,
and one for logging some comfy couch time. We glance
at the watch, grab some cookies, and return to the floor
for even more photos. Muxlow is snapping away deep within
the General's display as I watch the giant TV screen
show an automobile that wouldn't look out of place in
a Star Trek movie. We are equally polarized at the sight
of the Autotonomy but are relieved to find that it is
very much a concept. We decide it's time for lunch and
so let our growling stomachs lead us back to Cobo Arena
for Volvo's debut of the XC90 sport utility and lunch.
The XC90 is handsome and looks to be an excellent all-weather
vehicle that should provide some stiff competition for
the established players in this rapidly expanding segment.
After lunch is over, we sift back through the line for
the umpteenth time and make a b-line for DaimlerChrysler.
We are treated to some "millennials" ,as DC
likes to call them, performing down right dangerous
break-neck maneuvers on Razor scooters and bikes. Trevor
Creed takes the stage to unveil the Dodge M-80, Dodge
Razor, Jeep Compass and the previously shown Jeep Willy's
2. We like all three of DC's new concepts and would
particularly like to see the Razor materialize to take
on the Miata and Pontiac's sexy Solstice. After that
it was over to Infiniti for the debut of the G35 sport
sedan and Infiniti's second take on the FX45. We arrived
late and so were forced to take up residence on the
second floor of Jeep's display. When the press conference
concludes they make the announcement that press kits
are available on the stage. Instantly, that immediate
area is occupied by several hundred info hungry journalists.
With hundreds more forming a crushing wave headed in
that direction. I decided to go save seats for Acura's
conference and send Muxlow off to fight for press kits
with encouraging shouts of, "Get to those press
kits, or die trying!" and "Use your elbows!".
I pick out some excellent seats at Acura and over the
next ten minutes try desperately to hold off foreign
media from claiming Muxlow's seat. The language barrier
is very visible at the show and sometimes frustrating.
With 30 seconds to go before the start of the conference
I ponder giving up the seat to Car and Driver's Editor-In-Chief
Csaba Csere, when I make eye contact with Senior Editor
Muxlow and wave him down like those guys on the runway
directing planes with their cool miniature light sabers.
We watch Acura unveil the monstrosity that is the RD-X
and then decide to call it a day.
Over the two day period
we were in town we had covered countless miles and seen
dozens of new products. To say the show is an awesome
experience is an understatement. Every year the vehicles
get better and better and we remember why we are car
lovers in the first place. Automobiles and auto shows
are simply cool.
If you would like to contact the author you can e-mail
him at: dyeb@automotivetrends.com
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